deconnected. stuff i like. or don't.

i am sometimes amazed on how unappreciative some companies are of tracking their customer’s activities online.

not out of dismissiveness, though, but rather because still a lot of digital marketers don’t seem to understand the real value.

web analytics are, even though not always correct into the single digits, hard facts. they prove if someone is actually looking at the stuff you splash out the (not so) big money on.

digital advertising has the lovely advantage of being measureable. and for that, you need analytics tools.

and then go a step further, implement a proper E-CRM system (NOT siebel) and tie everything together. you’d be amazed on what you’d get out of this.

just do a google search, dammit.