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\x0a \x0a \x0a i am sometimes amazed on how unappreciative some companies are of tracking their customer’s activities online.
\x0anot out of dismissiveness, though, but rather because still a lot of digital marketers don’t seem to understand the real value.
\x0aweb analytics are, even though not always correct into the single digits, hard facts. they prove if someone is actually looking at the stuff you splash out the (not so) big money on.
\x0adigital advertising has the lovely advantage of being measureable. and for that, you need analytics tools.
\x0aand then go a step further, implement a proper E-CRM system (NOT siebel) and tie everything together. you’d be amazed on what you’d get out of this.
\x0ajust do a google search, dammit.
\x0aWhere the Hell is Matt? (2008) on Vimeo (via Vimeo).
\x0aAbsolutely fantastic.
\x0aSpooks - Things I’ve Seen (via MsHoneychile).
\x0aRemember this song? Ming Xia (the female singer) has one of the most distinctive voices I’ve heard in the past 10 years. It’s sad she never launched a solo career (cause the rappers are shit).
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